Asterix | Oticon Opn
The Asterix miniRITE family of hearing instruments is characterised by a very small overall size alongside good ergonomics and a discreet, comfortable fit.
Background
Although built on similar platforms, it was essential that each brand across the Demant Hearing Health portfolio had its own unique visual identity and expression.
Oticon’s Opn device was a crystallization of their design DNA moving forward.
Oticon devices have a design language characterised by compact volumes and crisp, taut lines, with a minimum of detailing or decoration — much in keeping with Danish design traditions. Contemporary, yet timeless as well.
Shapes and volumes are softly squarish, with form elements working together to accentuate overall slimness.
Various marketing images courtesy Oticon
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Client
Demant A/S
Launched
2016
Role
Industrial design consultancy
Responsibilities
Collaboration with Client’s team members
Market & trends research
Concept development
Design development
Mockups, 3d modelling & visualisation
CMF specifications